Family caregivers influence 

Create a family caregiver culture — engage and support these influential advisors

Family caregivers — individuals who help a loved one with a health condition without being paid — can be some of your best customers. Currently, more than 1 in 5 Americans is a family caregiver. They regularly purchase medications and more for both family members and themselves.

Studies show that when family caregivers are part of the hospital care team, patient outcomes improve.

Create a family caregiver culture in your pharmacy business in retail stores and online. Engage and educate this influential population about health management during a hospital stay and the importance of medication adherence after discharge.

Family caregivers regularly visit hospital gift shops looking for ways to provide comfort to a family member. Help family caregivers get the best hospital care for a loved one.

Hospital gift shops 


Engage and educate family caregivers — stock our resources 

Our helpful guide to managing a family member's hospital stay, How to help your loved one in the hospital: You can make a differencetells family caregivers:


  • What to expect in the hospital

  • How to help a loved one get the best care

  • How to plan for care at home after the hospital stay

Family caregiver name tag
Free family caregiver hospital guide

patient purchasing decisions