Create a family caregiver culture — engage and support these influential advisors

Family caregivers — individuals who help a loved one with a health condition without being paid — can be some of your best customers. Currently, more than 1 in 5 Americans is a family caregiver. They regularly purchase medications and more for both family members and themselves.

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Studies show that when family caregivers are part of the hospital care team, patient outcomes improve.

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Create a family caregiver culture in your pharmacy business in retail stores and online. Engage and educate this influential population about health management during a hospital stay and the importance of medication adherence after discharge.

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Family caregivers regularly visit hospital gift shops looking for ways to provide comfort to a family member. Help family caregivers get the best hospital care for a loved one.

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Hospital gift shops