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family caregiver influence with mother i

Family caregivers influence 

patient purchasing decisions

Create a family caregiver culture — engage and support these influential advisors

Family caregivers can be some of your best customers.

more than 1 in 5 Americans is a family caregiver. Family caregivers help a family member or friend manage a health condition or daily living. They regularly purchase medications and more for both family members and themselves.

Studies show that when family caregivers are part of the hospital care team, patient outcomes improve.

Create a family caregiver culture in your pharmacy business — in retail stores and online. Engage and educate this influential population about health management during a hospital stay and the importance of medication adherence after discharge.

What's your family caregiver strategy? 

Our approach

Find out how Caregiving Pathways can help your organization create a family caregiver strategy that supports your existing business goals. 

Our approach to helping organizations better support family caregivers is accretive rather than disruptive. Many enhancements are inexpensive and easy to implement. Some help mitigate the impact of COVID-19 on family caregivers, patients, and staff.


Rather than introduce new workflows, products, or services, we help refine existing processes. Some changes are as simple as placing family caregiving content into existing patient and staff communication channels.  

Stock our hospital and end-of-life guides to educate family caregivers 

Our helpful guide to managing a family member's hospital stay, How to help your loved one in the hospital: You can make a differencetells family caregivers:


  • What to expect in the hospital

  • How to help a loved one get the best care

  • How to plan for care at home after the hospital stay

Family caregiver name tag
Free family caregiver hospital guide
End-of-Life Planning Guide
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